Treadmarks: The Dirt Directive

There’s a lot of noise out there about the “perfect rig.” Overlanders, off-roaders, gearheads—we all have our preferences. But I’ll say it straight: the Jeep Gladiator is the most capable all-purpose vehicle on the market right now. Period. Whether you’re hitting rocky switchbacks, hauling gear for a week in the wild, or just flexing curbside at the Home Depot, the Gladiator brings that rare mix of utility, trail dominance, heritage, and everyday practicality. It’s not just a truck. It’s a lifestyle. 🪓 1. Trail-Ready Straight from the Factory Let’s start with what matters most: off-road capability. The...

Treadmarks: The Dirt Directive was built for those of us who take the road less paved, not just for fun — but because it’s how we’re wired. Whether you’re bombing fire roads on a dual-sport, crawling rocks in a built Jeep, or just want a truck that pulls weight Monday through Friday and hits dirt on the weekend — you’re in the right place. 🔧 Why Treadmarks? Because this stuff matters. Not in a “look at my rooftop tent” kind of way — in a can your rig actually do the work kind of way. Treadmarks is...